That’s all you have to get someone’s attention on the landing page they hit when they come to your site. Upon first loading up your site, does your content scream to everyone what you do and why you are the best at it? If not, you may want to consider reconstructing your layout and verbiage.
What You Do
Over at Classic City Consulting, we offer a lot of services. How we display those services to our potential customers is a rather difficult task (and we often discuss if what we are doing fits well with what our customers want to see). We offer:
- Website design
- Social media management
- Print materials (design and printing)
- Pay-per-click advertisement
- Corporate branding
- Application development
- Video production
- Workshops for branding strategy
That’s a lot. If we were to throw all of that out there “above the fold” on our homepage, customers would have no idea where to actually start – and no idea what we specialize in.
In order to be concise, we first start off a short definition of who we are:
A Digital Draftsman who helps you figure out what you need to be doing to further your brand.
From there, we breakdown our core services as:
With that order on the website, people first understand we are a full-service consulting business with a specialty in web, social and print. All of that is easy to convey to people within eight seconds of being on our website. Do we cover every minor detail of what we have to offer? No. However we cover the majority of it.
Why You’re the Best
The next item you need to cover thoroughly is why you stand out above the rest. Why should a potential customers entrust you with their hard-earned dollars and not your competitor next door?
When is the last time you made a purchase decision based on a celebrity telling you the product was amazing? Sure, it may have caught your attention, but did you really buy the new phone because Jamie Foxx said it was awesome? Or was it because you saw real people using the phone in their everyday lives the way you would be using it?
People like to see other real people tell their story. Yes, it’s great to have big-name brands on your homepage to give yourself some credibility, but nothing beats a real person who tells a real story about how your product/services helped them out. So yes, put your name brands on your site – they do catch people’s eyes, but drill down into the real people (especially if you are a small-to-medium local business) who you help 9 out of 10 times.