Social Media marketing takes many forms. Not just providing your followers with relevant and interesting content, it is also useful for attracting potential customers with paid advertisements.

Each platform has it’s own analytics tool but for now (drum roll please) Facebook Pixel! The Facebook Pixel is code that is associated with a Facebook ad. The code can be placed on the webpage to track the ad’s success. With Pixel you can use your limited marketing funds more efficiently to reach the specific audiences that care about you and your content which means fewer wasted ad monies!

Reach more people:
By seeing who is clicking an ad, your input along with Facebook’s algorithms can decide who else sees your ad. If there are a lot of clicks by women in their 30’s, it will increase the frequency that those women see your ad.

Get more sales:
If the people who are seeing an ad are the ones who are most likely to engage, then this will get the right people to your website and increase sales or engagements.

How does it measure results?
Using “Ads Manager” you can monitor relevant statistics related to your ad. Performance results include how many people clicked, the ad’s total reach, the cost spent on the ad, and how much was spent by customers who saw the ad. All of this is great information when you are decided where to place those marketing dollars!

Places to use the pixel code?
Depending on the results you are seeking, here are a few ideas of places the code could be helpful.

• Sale confirmation page – See the sales that were directly generated from your ad
• Contact Us submission confirmation page – Discover how many customer inquiries were initiated by the ad
• Pricing and more information page – On this page, you can tell who became interested in your product or service based on your ad.

Facebook Pixel gives advertisers more useful targeting and meaningful feedback data to refine audiences. Pixel is a POWERFUL tool to help you reach the best audiences with the greatest level of engagement, and track interactions. Here is Facebook’s installation directions through the Ad Manager on your Facebook account. Happy Tracking!