Email marketing has evolved into an essential tool for all types of modern businesses. There are a number of tools and services out there, however, Classic City Consulting chooses the popular Atlanta-based MailChimp. Not only are we supporting a local service, but it also happens to kick-butt in function and ease-of use. The interface, variety of options, and the analytics tools create a powerful user friendly experience. Since I use MailChimp frequently (just about daily) here’s a list of my top 3 favorite (and essential to survival) tips for

Automation
“Welcome to our email list!” When a new customer wants to join your community a simple “Thanks!” is a great welcome. The key to email success is being well received by your customers. Send them too many emails, they unsubscribe; Too few, and they forget about you. With automatic emails, you can touch your customer when they are thinking about you. If they left an item in their shopping cart, and there is a great coupon that they can use on it, let them know! It is always appreciated, and, with automation, it’s easy! And lets be honest, who doesn’t like saving a few bucks on an item you were going to buy anyway?

RSS Sends
You have information to share and your customers want to hear it! Make sure that they don’t miss out just because they don’t visit your page weekly. With MailChimps’s RSS Campaigns, you can update your blog and make sure it gets seen. These are easy to set-up with client lists, content templates, and your only real problem is making sure you keep coming up with interesting things to share.

Segmented Email Sends
Not everyone needs every message. By segmenting your email list, you can get a higher open rate with people who are more likely to take action. Within MailChimp you can use criteria like demographics, email engagement, interest groups, and location to choose the right audience for your email.

The key with any email marketing is for it to feel like a natural engagement. You aren’t asking people to do something for you. Those who have signed up for your list are interested in your company and your brand. Keep them engaged and give them the information that they came to you for in the first place. Make sure email marketing is reinforcing your message and brand by helping the customer, and not ending up in the Spam folder.