A lot of companies collect email addresses on their site, but don’t know what to do with them once they have them. Sometimes the newly acquired address is sent to an admin of a company who keeps a long Excel document full of addresses from various subscribers. Other companies store them in the website itself (not a bad idea for safe keeping) but then they just sit there.
Rather than just having email addresses sit and not make you money, setup some automation that will automatically feed those email addresses into a mailing list. Our preferred provider is MailChimp, however there are plenty others out there (Constant Contact, AWeber and many more).
MailMuch allows you to setup a pop up box that allows people to type in their email address and then dynamically feed that address to a specified list in your MailChimp account. You can specify what types of pages/posts the pop up shows on, the frequency in which it is shown as well as the content of the popup itself.
Ninja Forms and Gravity Forms have MailChimp and Constant Contact integrations that automatically pass through the person’s email address to a specified list in your email list provider’s account. So setup a basic contact form and have the address be automatically submitted to a list if they “check off” a box that says they approve receiving blasts from your company.
Once you start putting your potential customer’s email addresses into systems that can actually utilize them, you now give your marketing team the ability to start getting in touch with these people much easier. Now your lists can start making you money rather than collecting dust on a shelf.