You have your main brand: your logo is slick, your color scheme makes your website “pop” and your font selection really hits home with your audience. You website design matches up perfectly with your logo to make your company feel like one cohesive machine in your digital presence.
However, there are a few details that are frequently overlooked that can help when content leaves the safety of your website. You want your visitors/customers to easily identify your logo and brand on other platforms – like blogs and social media. The different forms of media you use to advertise need to look the stylistically the same. For example, let’s say you produce a few things on a regular basis:
- YouTube “How To” Videos
Too frequently, small businesses let the social media channel choose the imagery that is associated with each of those outbound links. By doing so, companies surrender their carefully crafted brand. While followers feeds are cluttered with average images and a new visitor can’t determine which link goes out to which type of content.
This is why prioritizing your branding details is so important. So any viewer of social media isn’t confused with a barrage of imagery, it’s good to style and layout the visual content for each of your “channels” uniquely while still maintaining consistent with the overall brand style of the company.
Perhaps all of your blog posts utilize a black-and-white photo with a specific type of text overlay so people can see the featured image and title by just looking at the image. While your YouTube videos feature a red tint over the image (since your main color is red), the Youtube logo in the top left and a black bar across the bottom with the video’s title.
Once you create these mini brand guidelines, now all of your media still feels like your brand, but can be distinguished by customers as to what type of content it is without having to think about it.