Posts in "Social" category

Trend Update

What’s the best way to stay current and get seen on Social Media? It’s #hashtags! Using the right hashtag at the right times shows that your business is listening to its followers and staying on trend. A great way to find new followers and interact with the platform as a whole is to incorporate hashtag usage into your posts. It allows users who may not have been following you, to see your content and increase your exposure.

A trending hashtag is one that has recently gained popularity for one reason or another. It could be something as obvious as a holiday or event, but it could also be more obscure like something that John Oliver said on an Last Week Tonight (#LetLetItGoGo).

Want to get seen today? Try one of these!

1. #InnocentPhrasesThatScareMe
There are a lot of these like “Hey, watch this!”
2. #WhyIDontUseFacebook
What’s a funny reason you may reduce your Facebook usage
3. #summer
Share a summer event, adventure, or story.
4. #4thofjuly
Fourth of July is next week! Anything special going on?
5. #harrypotter20
Are you celebrating 20 years of the boy wizard?
6. #nationalsunglassesday
Start the debate! It should be Sunglasses Hut! They don’t make monocles don’t come tinted
7. #nbaawards
The first annual award show was this week. Did you see who made MVP?
8. #PTSDAwarenessDay
Honor those who fight daily to hear wounds no one can see.
9. #ModernDayBoyScoutBadges
What’s something that you think would make a good badge for kids today? I like the “Participation Badge” or “Fire starting with Galaxy Note 7.”
Some people are taking off for the holiday weekend. Share photos or stories of your travels.

4 Tips to Optimize Social Media

Facebook. Twitter. Instagram. Snapchat. LinkedIn. Reddit. YouTube. Pinterest. Anyone with access to the internet in the last decade knows, some if not all, this list of the most popular social media sites to date. These platforms have completely revolutionized how people interact and communicate with each other. Social media has risen to be one the prominent avenue that we use to express our ideas, keep in touch with our friends and family – and further our business ventures. Many of these social media accounts allow companies to set up special “business accounts” that allow the social media site to essentially become a website platform to advertise to, inform, and communicate with its current and potential customers. However, without the proper approach, it is very easy for business to let their social media accounts become disadvantageous or even dormant. So, what are the best tips? What will allow your social media campaign to become the most successful and visible? The core idea is based on what social media platforms are built to do – keep you connected with the community around you. Staying active and involved with your friends, followers, subscribers, etc. is what will give your social media campaign the foundation necessary for success. Here are 4 ways to optimize your social media presence:

1. Share what you love.

Share what interests you, what you’re passionate about. It means sharing ideas, highlights, and successes of others that hit home for you. Expressing your interests is an opportunity that others can use to see inside your world and get to know the kinds of things you value. When they are given access to know about you or your business on a deeper level, it builds loyalty and connection with clientele.

2. Share what you know.

They key to sharing what you know is to make sure you are sharing things from your own expertise. Be sure that they are things that interest your friends and followers. This is your chance to show off what your business is all about and your expertise. Show your audience you deserve that Subscribe, Followed, and Like. This strategy reinforces within your social media following that you are reputable and dedicated. (A critical side note: when re-posting articles from external sources TRIPLE check the source and the information. With the rise of ‘fake new’ has become the scourge of the internet and your reputation of providing accurate information can be damaged by perpetuating the problem)

3. Don’t take it too seriously.

All of us have that one subscription or business that we follow that we can never seem to get them to stop sending us too much information or spam that we cannot seem keep up with it all. This is where we can all learn a valuable, if not painful lesson: to not take social media postings too seriously. By that, I mean, post when you can. Perfectionism will kill the purposefully light-hearted, fun culture of social media. Now, there is a very fine line between posting when you can and neglecting your social media accounts. Remember, we don’t want it to become dormant. It is imperative to be consistent with your postings, but be careful not to dog down your following with countless posts. There is a certain genius about posting enough information at the right times that leaves your audience looking forward to, or begging for, more.

4. Stay Positive.

We all know that one person who is a drag at parties, and we typically try to stay away from them. This is also true of social media culture – and followers can have the same response… avoidance and un-subscribing. Keep posts positive in tone and also when responding to comments left on your own posts. Often your responses can make it into timelines of your followers and subscribers… so a comment left for a particularly nasty user might display as an update to EVERYONE who follows you. If you wouldn’t want it heard by your customers, don’t say it at all (even if they might deserve a clever rebuttal.)

These are best and core examples of social media best practices. The goal is to keep you connected with the community around you: but is also can double as public relations – creating new and positive experiences with your clientele through mutual engagement. Staying active, passionate, and current are what make these platforms so exciting and rewarding for creators and followers alike.

Email Lists and Getting More Subscribers

A lot of companies collect email addresses on their site, but don’t know what to do with them once they have them. Sometimes the newly acquired address is sent to an admin of a company who keeps a long Excel document full of addresses from various subscribers. Other companies store them in the website itself (not a bad idea for safe keeping) but then they just sit there.

Rather than just having email addresses sit and not make you money, setup some automation that will automatically feed those email addresses into a mailing list. Our preferred provider is MailChimp, however there are plenty others out there (Constant Contact, AWeber and many more).

MailMuch allows you to setup a pop up box that allows people to type in their email address and then dynamically feed that address to a specified list in your MailChimp account.  You can specify what types of pages/posts the pop up shows on, the frequency in which it is shown as well as the content of the popup itself.

Ninja Forms and Gravity Forms have MailChimp and Constant Contact integrations that automatically pass through the person’s email address to a specified list in your email list provider’s account.  So setup a basic contact form and have the address be automatically submitted to a list if they “check off” a box that says they approve receiving blasts from your company.

Once you start putting your potential customer’s email addresses into systems that can actually utilize them, you now give your marketing team the ability to start getting in touch with these people much easier.  Now your lists can start making you money rather than collecting dust on a shelf.