Facebook. Twitter. Instagram. Snapchat. LinkedIn. Reddit. YouTube. Pinterest. Anyone with access to the internet in the last decade knows, some if not all, this list of the most popular social media sites to date. These platforms have completely revolutionized how people interact and communicate with each other. Social media has risen to be one the prominent avenue that we use to express our ideas, keep in touch with our friends and family – and further our business ventures. Many of these social media accounts allow companies to set up special “business accounts” that allow the social media site to essentially become a website platform to advertise to, inform, and communicate with its current and potential customers. However, without the proper approach, it is very easy for business to let their social media accounts become disadvantageous or even dormant. So, what are the best tips? What will allow your social media campaign to become the most successful and visible? The core idea is based on what social media platforms are built to do – keep you connected with the community around you. Staying active and involved with your friends, followers, subscribers, etc. is what will give your social media campaign the foundation necessary for success. Here are 4 ways to optimize your social media presence:

1. Share what you love.

Share what interests you, what you’re passionate about. It means sharing ideas, highlights, and successes of others that hit home for you. Expressing your interests is an opportunity that others can use to see inside your world and get to know the kinds of things you value. When they are given access to know about you or your business on a deeper level, it builds loyalty and connection with clientele.

2. Share what you know.

They key to sharing what you know is to make sure you are sharing things from your own expertise. Be sure that they are things that interest your friends and followers. This is your chance to show off what your business is all about and your expertise. Show your audience you deserve that Subscribe, Followed, and Like. This strategy reinforces within your social media following that you are reputable and dedicated. (A critical side note: when re-posting articles from external sources TRIPLE check the source and the information. With the rise of ‘fake new’ has become the scourge of the internet and your reputation of providing accurate information can be damaged by perpetuating the problem)

3. Don’t take it too seriously.

All of us have that one subscription or business that we follow that we can never seem to get them to stop sending us too much information or spam that we cannot seem keep up with it all. This is where we can all learn a valuable, if not painful lesson: to not take social media postings too seriously. By that, I mean, post when you can. Perfectionism will kill the purposefully light-hearted, fun culture of social media. Now, there is a very fine line between posting when you can and neglecting your social media accounts. Remember, we don’t want it to become dormant. It is imperative to be consistent with your postings, but be careful not to dog down your following with countless posts. There is a certain genius about posting enough information at the right times that leaves your audience looking forward to, or begging for, more.

4. Stay Positive.

We all know that one person who is a drag at parties, and we typically try to stay away from them. This is also true of social media culture – and followers can have the same response… avoidance and un-subscribing. Keep posts positive in tone and also when responding to comments left on your own posts. Often your responses can make it into timelines of your followers and subscribers… so a comment left for a particularly nasty user might display as an update to EVERYONE who follows you. If you wouldn’t want it heard by your customers, don’t say it at all (even if they might deserve a clever rebuttal.)

These are best and core examples of social media best practices. The goal is to keep you connected with the community around you: but is also can double as public relations – creating new and positive experiences with your clientele through mutual engagement. Staying active, passionate, and current are what make these platforms so exciting and rewarding for creators and followers alike.