Posts on June 2017

Trend Update

What’s the best way to stay current and get seen on Social Media? It’s #hashtags! Using the right hashtag at the right times shows that your business is listening to its followers and staying on trend. A great way to find new followers and interact with the platform as a whole is to incorporate hashtag usage into your posts. It allows users who may not have been following you, to see your content and increase your exposure.

A trending hashtag is one that has recently gained popularity for one reason or another. It could be something as obvious as a holiday or event, but it could also be more obscure like something that John Oliver said on an Last Week Tonight (#LetLetItGoGo).

Want to get seen today? Try one of these!

1. #InnocentPhrasesThatScareMe
There are a lot of these like “Hey, watch this!”
2. #WhyIDontUseFacebook
What’s a funny reason you may reduce your Facebook usage
3. #summer
Share a summer event, adventure, or story.
4. #4thofjuly
Fourth of July is next week! Anything special going on?
5. #harrypotter20
Are you celebrating 20 years of the boy wizard?
6. #nationalsunglassesday
Start the debate! It should be Sunglasses Hut! They don’t make monocles don’t come tinted
7. #nbaawards
The first annual award show was this week. Did you see who made MVP?
8. #PTSDAwarenessDay
Honor those who fight daily to hear wounds no one can see.
9. #ModernDayBoyScoutBadges
What’s something that you think would make a good badge for kids today? I like the “Participation Badge” or “Fire starting with Galaxy Note 7.”
10.#longweekend
Some people are taking off for the holiday weekend. Share photos or stories of your travels.

Email Lists: Boost Your Chances, Get Seen!

When sending out an email, most marketing professionals want one thing: For people to see it! It’s hard to get that mythical 100% open rate and still harder to get a 50% open rate. However, there are a few things you can do to boost your chances of being seen.

Sending at the Right Time:
Choosing the right day and time to send an email can mean the difference between a 1% open rate and a 10% open rate. There has been a lot of research done on when people open their emails. While most work emails are opened within 6 seconds of them hitting the inbox, most marketing emails are read within 60 minutes.

Tuesday is the top day to send. Week days are generally better since most people don’t tend to check their email as frequently on weekends. However, based on your business type this also can shift slightly. If you have an event coming up on Saturday, you may want to send that email out Thursday or Friday when people are trying to come up with their weekend plans.

Now, what time is best?  Late morning is a winner with 10 AM being a sweet spot. Other popular times would be 8 PM – Midnight and 6 AM. (These are probably all those people ruining their sleep quality reading emails in bed.)

If you don’t know what’s best for your business, MailChimp offers a great solution with Send Time Optimization. Based on your recipients email habits, MailChimp decides when to send the email. This ensures that your email has the best chance of getting seen by the most recipients.

Sending Relevant Information:
While the time you send can impact who reads it, the content is really the deciding factor. There needs to be more than just making the recipient think about you and how great you are. You want them to tell other people how great you are, too. Provide fun or interesting news about your company. Make it shareable. If you are getting the email out because it’s 8:30 AM on Tuesday and you don’t want to miss that golden 10:00 hour, that’s not going to increase the engagement. Send it out of Thursday and have something to share.

Top 5 List of Suggested topics:
#5  Top 5 lists
#4  Upcoming events
#3  New blog post
#2  Company news
#1  Promotions

Making the Subject Line Pop:
Like a book cover, making your subject lines intriguing will make people open the email. One-third of email recipients decide whether or not to open an email purely on the subject line. Keep it short and to the point. Make sure that it doesn’t state the obvious. No need to tell people this is your newsletter, they are about to find it out. (Assuming they open it, that is.) Try to solve a problem for them in the subject “What’s mom getting this Mother’s Day?” or “Top Gifts for Mom.”